Invest In Andalucía

October 6, 2021 — Invest In Andalucía

Challenge

Total redesign and copywriting content for the Investment Agency's new 28 page website in 2 languages with the intention of attracting Investing companies to Andalusia.

Solution

McSwell provided the editorial content, graphs, maps, structure, development and translation for a new website while maintaining the news and SEO strategy to deliver a full comprehensive package.

Research & Writing

We start by benchmarking the competition, resourcing content then writing the text. Using the proper metrics to attract the targeted audience and integrate professional translation.

UX & Design

The User Experience involves the navigation of the client through a planned route that incorporates the company branding, aesthetic appeal, usability and functionality.

Coding & SEO

Critical to the development of a website is the backend visibility and maintenance on the web through a process of performance testing, key word search engine, Google positioning and responsive testing.