Invest In Murcia

3D Design Logo & Brand Print Design Web Design Writing

March 5, 2018 — Invest In Murcia

Challenge

Integrating the Investment Agency's parent logo into the aesthetic of a new logo and new website. Supporting print assets and 3d design for Exposition Booths to attract investors to set up in the Region.

Solution

McSwell provided all the editorial content, graphs, maps, images, rebranding, development and translation for a new website as well as integrating those graphics into Exhibition stands to deliver a full comprehensive package.

Research

Finding relevant content and editing the text. Using the proper voice to attract the targeted audience and integrating a professional translation using WPML software.

UX & Design

Creating the User Experience involves the wireframe design of acquiring and integrating the content, including aspects of branding, design, usability and function.

Coding & SEO

Critical to the development of a website is the backend visibility on the internet through a process of performance testing, key word search engine and responsive testing.

Region of Murcia,
where business lives
and life works

-Motto by McSwell

RESULTS

Final Expo Real stand showcasing both companies under one connected environment. Custom maps, printed graphics, lighting, tablet stand/desk design and overall layout were achieved under a reduced budget.

Co-Branding Exhibition

Sareb, a government-owned company responsible for managing financial assets, teamed with Invest In Murcia to share an exhibition space that needed a co-branding space to sell to investors.