logo

Various

Research

Begins with brand idea, competition study, messaging strategy, naming, co-branding, purpose, values, and positioning.

Design Charette

Developing the brand architecture, including symbols, word marks, fonts, colors and overall look and feel of the brand.

Brand Guidelines

The roadmap to understanding how to communicate your brand to your audience through a manual of styling techniques.

Logo Design

a3LA2
costard
GS_W&SLOGOcircle
Adine
founderTesla
IM
Bankrupt2
logo Ap
TTQ
The City Dock logo
el hyphen
lifebag

Full Business Packages

A3La cd
A3LA
biz letterhead

Brand Guidelines

McSwell Studio

RESULTS

A professional logo and usage guidelines is essential for small companies and start-ups to connect with new customers and grow. Let's work together!

McSwell marketing, branding, logo
ico-corner-orange

Brand Usage

We don't just drop off your logo without offering you the Instruction Manual

Color Conversions

RGB, HEX, CMYK, Pantone...We give you the color keys!

Fonts & Applications

We find the fonts to match your aesthetic and set guidelines for consistent product placement.