Rebranding strategy for Hydroponics Company to clearly describe their complex systems to -international clients.
McSwell provided new branding and sub-branding guidelines, editorial content, web redesign, translation and publications to deliver a full comprehensive package.
Branding Guidelines Manual
We create a structure to organize their brands, products and services. The structure was then used to guide the sub-brands and develop new products.
UX & Design
The User Experience involves enhanced navigation, aesthetic appeal, usability and functionality.
Writing & SEO
In order to increase search traffic and achieve better Google rankings, we implement focused phrases and keywords that are relevant to their audience.
Comprehensive Communications Package
Publish articles, optimize web performance, encourage traffic growth, drive marketing strategies.
Our overall goal is to increase company sales by creating a quality image, voice, direction and control. All within a professional and corporate framework.