Tesla Motors
Automotive Automotive
Printed Material
Exposition Graphics
Branding Strategy
Digital Graphics
Product Design
Technical Graphics
Presentations
Challenge
As a start-up company, the Tesla brand vision needed to establish itself and resonate with customers. The goal was to drive the sales of the premium sedan, Model S, in order to fund the next generation cars. The Model X was developed under tight deadlines in order to secure launch date.
Solution
Supporting the Tesla Design Studio to produce visual identity assets and ensure the brand standards correspond to the company's innovative mission in order to grow the company.
Model S Launch Print Graphics
Fremont Factory, California
Approach
A Brochure was needed for the Fremont Factory launch of Model S. The challenge was that the car was still being built and only a beta car existed with limited photographs.
Model S Quickguide
Warranty and Roadside Assistance
Technical Drawings
and Illustration
Backlit LCD screen
Model S Open/Close Button
Model S Badging
Air and Sealant Sticker
Model S Packaging Design
for Existing Key Fob
Supercharger Station Design
and Lighting Concept
Model X Sketchbook and Cards
Store Merchandise
