Using the latest techniques in binding, paper, die casting, folding, card inserts, metallic spot color and UV coating with transparent pages.
Large format digital printed images used for backdrops, launch events, CEO presentations and to scale car design items.
Illustrated product usage instructions, technical manufacturing, car button graphics and Quick Guide Model S User manual.
As a start-up company, the Tesla brand vision needed to establish itself and resonate with customers. The goal was to drive the sales of the premium sedan, Model S, in order to fund the next generation cars.
Supporting the Tesla Design Studio to produce visual identity assets and ensure the brand standards correspond to the company's innovative mission in order to grow the company.
First Model S Customer Delivery Event, Fremont, California 07.31.2012
Model X Unveiling Event, Los Angeles, California
Backlit button to open trunk of the car