Tesla Motors

Printed Material

Using the latest techniques in binding, paper, die casting, folding, card inserts, metallic spot color and UV coating with transparent pages.

Exposition Graphics

Large format digital printed images used for backdrops, launch events, CEO presentations and to scale car design items.

Technical Graphics

Illustrated product usage instructions, technical manufacturing, car button graphics and Quick Guide Model S User manual.

 Screen 1 Model X sketchbook   Screen 2 Model X Notebook   Screen 2   Screen 2
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McSwell print design. Tesla Model S brochure page spread
McSwell print design. Tesla Model S brochure detail and cover pages

Challenge

As a start-up company, the Tesla brand vision needed to establish itself and resonate with customers. The goal was to drive the sales of the premium sedan, Model S, in order to fund the next generation cars.

Solution

Supporting the Tesla Design Studio to produce visual identity assets and ensure the brand standards correspond to the company's innovative mission in order to grow the company.

Tesla Model S Fremont

First Model S Customer Delivery Event, Fremont, California 07.31.2012

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Model X Unveiling Event, Los Angeles, California
02.12.2012

Model S
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Backlit button to open trunk of the car

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Model S Frunk
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More Products

Our custom solutions and experience manufacturing innovative branded products, packaging, detailing and industrial design.

McSwell digital imagery design