Identity
Selection of our Logos.
We design
swell conceptsguidelinescolor palettes
— Logo Collection
01
Branding Strategy
We create and redesign brands through cultural insight, strategic vision, and a lot of care.
Research Competition
Concept Development Creative Solutions
Typography Color SelectionFont Pairing
Brand Mission ValuesTarget Audience
Simplicity ScalabilityVersatility
Trends Insights
02
Brand Messaging
We build brand awareness through consistent communication of the brand values, purpose and personality.
Naming SlogansTaglines
Unique Value Proposition
Brand Voice ProfessionalFriendlyPlayful
Messaging Pillars SustainabilityInnovationQuality
Storytelling Narratives
03
Brand Guidelines
We develop a manual to ensure consistency in your brand through application techniques.
Logo Usage VariationsSizing RequirementsPlacement
Color Palette Primary & SecondaryColor HierarchyHEX, RGB, CMYK
Typography Primary & SecondaryFont sizes, weights
Imagery & Graphics Photography styleIconography Patterns & textures
Applications PrintDigitalMarketing
Merchandising Tee shirtsExposition BoothsPackagingBusiness cards
